Constantly looking for a way to cut down any expenses is more than commonplace for every entrepreneur or business owner out there, and it shouldn’t be discreditable by any means — what could ever be wrong?
The only mistake that could be made here is sacrificing the performance of something that you’ve saved money on. While maintaining a business with an internet presence, which is almost a must nowadays for dealers to hold their places in the competition among the rest of businesses.
Thus, laying out a cost-efficient yet an effective eCommerce strategy before you have even launched an internet store is a not only a good idea but a must, so that you wouldn’t experience these pitfalls once you go public.
While hosting is completely out of the marketing field, trust, you really want to choose a decent hosting server initially — actually, most of the hosting providers are offering different subscription plans nowadays. The thing is, choosing a hosting plan where you are limited in means of handled traffic might get you trapped amidst the shopping season when you’d be getting more requests than usual.
To maintain a fast website performance and keep it from going offline, choose hosting plans that allow you to increase the amounts of handled traffic in perspective — you don’t have to stick with the biggest option from the beginning, just save yourself some extra space in case you might start getting overloaded.
Early investment in your business website’s SEO is one of the best and effective ways to use your marketing budget, as it’s marketing effect is cumulative. Search engines are working in complex algorithms — higher organic positions are given to websites having relevant and useful content inside and a certain number of backlinks to it from other sources.
Another, nearly the most important parameter in SEO is time — for example, a website that was optimized four months ago would have better organic traffic index rather than the fresh, two-week-ago one. Therefore, planning out a good website’s SEO strategy should be as soon as possible.
Despite the almost 60% of eCommerce website traffic being from mobiles, their users’ conversion rates were about 1.2% compared to almost 4% of conversions from desktop traffic. This means customers are more likely to make purchases using their computer, not phone. If you are trying to cut the expenses, consider these metrics when configuring your advertising campaign’s targeting parameters to desktop only, as it would lower your CPA (cost per acquisition) rate.
Mind setting up dynamic retargeting features too, as the customer that had visited your website may have just been researching on available products or features to consider whether it’s worth having a deal with you, or not. Placing a piece of code (usually called “pixel”) on a website’s backend would allow your advertising campaigns target those customers that had visited your website but didn’t convert, promoting them to make a purchase.
Another way that would help you properly allocate your budget is segmenting the advertising campaigns — if you are selling 10 types of products manufactured by 50 different brands, you might want to know how each product or brand performs. Creating separate campaigns for each brand or product type is a great way to clearly see how certain product sells, and it is times easier to accordingly adjust the advertising parameters for them in order to raise the conversion rates.
Businesses and companies offering their customers a free product for a certain action have been seen driving success to their sales volumes. Thus, having a pop-up window or a banner on your website that promises visitors and customers a certain (usually cheap one) product for free in case they spend, say, $50 on purchases has proven its efficiency, despite the fact that banners and pop-ups may seem too irritating and forthright.